Loving Hue exists because of the people we love and the moments when we don’t know how to show it.
Hi, I'm Ann, and Loving Hue started with a phone call...
01
The phone call that changed everything
When my close friend was diagnosed with breast cancer, I felt completely at a loss. I wanted so desperately to help, to say the right thing, to do the right thing but I was afraid that any words of comfort might feel hollow, or worse, cause hurt without meaning to.
So I did what I could. I researched. I searched for ways to show her I cared without getting the words wrong. And through that search, I discovered something powerful: the right gift, thoughtfully chosen, could say everything I couldn’t.
02
She fought hard. And she won.
My friend is a warrior. She went through treatment with a strength that humbled me, and she came out the other side. Watching her journey and finding ways to support her through it, planted a seed in me.
How many other people are out there, right now, feeling exactly as helpless as I did? Wanting to support someone they love, not knowing where to start? I knew there had to be a more thoughtful, comforting way.
03
Then cancer came closer to home
Some time after, my mom was diagnosed with urothelial cancer. This time, I wasn’t just a friend on the outside looking in -- I was a daughter, watching the person I love most face something unimaginable.
I gave her the soft throw blanket from our care package. I still remember her wrapping herself in it. It gave her warmth on the cold days, comfort on the hard ones. It was a small thing. But it meant everything to me to know I could give her that.
My mom passed on. And I carry her with me in every product I create, every package I send, every woman I hope to reach. This brand is, in many ways, a tribute to her, and to every person walking a difficult road.
04
What Loving Hue is becoming
What started as curated care packages for women going through chemotherapy has grown into something bigger -- an emotional support brand for women navigating life’s hardest seasons.
Our next chapter includes affirmation and colouring card sets for cancer patients and women going through challenging times, because sometimes healing isn’t just physical. Sometimes you need something that speaks to your soul.
We’re building Loving Hue for every woman who needs to feel seen, held, and reminded of her own strength - whether she’s in a chemo chair, in the middle of a hard year, or simply needs to know she is not alone.
